Maxnet unveils DASH broadband
Maxnet is the first ISP to publish its new super fast broadband plans on its website post-LLU.
"It has been a hot topic in the internet industry recently with the controversy over the new wholesale plans," says Managing Director Brett Herkt, adding, "Telecom's practice of retailing its entry level broadband plan at lower than the cost of equivalent wholesale service, has lead to several ISPs issuing a legal challenge."
Herkt says that the combination of negative margins on some products and the legal activity has lead to the extraordinary situation of no ISP specifically promoting the highest speed broadband available in New Zealand. "Maxnet has reviewed its strategy carefully to ensure our customers still have access to the fastest connections without eroding the company's bottom line."
Herkt says the new pricing plans released to Maxnet customers yesterday and made available to the general public today are highly competitive despite Telecom's pricing. "Considering that some of our wholesale rates are also higher than Telecom retail, we believe we have come up with a pricing strategy that is attractive for our customers and workable for us."
Herkt notes that for most companies and individuals, the internet has become a mission critical part of their day-to-day business. "Things like reliability, responsiveness and security are what they are after. That's where we have placed our focus."
The new Maximum Speed DASH plans will be available from 26 October.
